Welcome, one and all to the Apple reality distortion field…or at least my recap of it! Apple rolled out their latest, greatest iPhone Pros, Watches, and Air Pods today, and the inevitable ‘one more thing’ we all knew was coming…the folding iPhone. We all called it the Ultra, but Apple has dubbed it the iPhone Duo. Not being Apple, I will start with the one more thing, the Duo. Honestly, there is a lot to be impressed with about the folder Apple waited several years to drop. They have done a great job minimizing the crease in the screen, the hinge itself has a lot of tech in it, and it has better battery life than expected. It is, as Apple noted, about the size of your passport in your hand folded, and open has an inner screen of some 7.6 inches…much like an iPad Mini.
Later this year, you will be able to use an Apple Pencil with either screen, too. When you are using the outer screen, and open the phone, the larger screen picks up right where you left off. There is a selfie cam on the inner screen that is hidden under the display…no hole punch or pill-shaped cutout to take away from the full screen experience. It is worth mentioning that the outer screen is no slouch…it is 5.4 inches. You can shoot a pic while using the inner screen, and your subject can see themselves in the outer display. Pretty cool. The phone has the 2 nanometer A20 processor like the iPhone 18 Pros, and has 2 neural engines. Dual batteries give you up to 31 hours of video viewing on the big display and 24 hours on a charge. Here’s the crazy part…it starts at $1999 with 256 gigs of storage! I expected it to be more like $2400. Preorders start October 16th, and the launch is October 23rd.
For the rest of us mere mortals that may not be getting a folding phone right now, the Pro and Pro Max also have the A20 Pro chip, and Apple strongly emphasized AI and especially on-device AI. The AI and new version of Siri may be exciting to use as you get into your daily use of the phone, but for now, we’ll talk about a couple other features that everyone will notice…improvements to the cams and battery life. The banner cam hardware feature is sort of amazing…a variable aperture to let in light. They have tiny leaves about the thickness of a human hair that open and close. Lots of manual control is available if you are up for it. Apple noted that the entire presentation today was shot on iPhones. If you aren’t a cinematographer or pro photographer, the software is there to take advantage of all that for you. By the way, it is only the 48 MP main cam that has the variable aperture.
Another really great photo feature is Apple Reference Image…the phone will authenticate photos shot on it right down to the pixel level, so people can detect if something is AI. The Reference shot lives on your phone and in your library right along with a finished shot you have edited using software. Battery life grows to 36 hour for video playback on the Pro and 48 on the Pro Max. Both should bet 24-30 hours on a full charge. Speaking of charging, the Pro gets up to 50% in 15 minutes with a wire charger, or the same in 30 minutes charged wirelessly. With the chip shortage due to AI both phones got a price bump this year. The iPhone 18 Pro starts at $1199, and the Pro Max at $1299. Preorders open this Saturday, with availability September 18th.
The Apple Watch Series 12 has a new chip and upgrade health sensors. The Watch Ultra now has 2 day battery life and upgraded health tracking. Both will track your heart rate better, among other things. A cool feature that plays on Apple’s Visual Intelligence is an Audio Intelligence feature. The Watch will record the last 15 seconds or so of voice with what Apple calls Live Rewind. This can be handy if a wait person rattles off the daily specials, and you didn’t get it. You can check your phone, and the Watch will have sent the text to it so you can see what’s on the menu. It can also be set to record and transcribe meetings. For hard of hearing, the watch can also pick up sounds like alarms, doorbells, or a baby crying.The Watches didn’t get a price hike. The Ultra starts at $799 and the Series 12 at $399. Preorders are open now, and they are available September 18th.
AirPods 5 bowed today, and get improved noise cancellation and audio quality…always appreciated. The base models start at $129. The $149 models have a Wireless Charging case, plus a swipe to change volume feature. You move the finger up or down the stems to change the volume. The new AirPods are available for preorder today, and out Friday, September 18th.
I’m Clark Reid, showing you the exit to the Apple reality distortion field for today!
